en:Calendar:2022:10:Audio branding - The power of sound for brands COM/EN


Audio branding – The power of sound for brands

October 4

9:30 am

Relive the event

CASA SEAT, Club Marketing Barcelona and Sixième Son, with the collaboration of AEBRAND, are hosting an introductory session to audio branding, a round table discussion offering an immersive experience in brand sound.

Don’t miss this unique opportunity on 4 October at CASA SEAT to discover the secrets of this discipline first hand with Club Marketing Barcelona. The session will be joined by Sixième Son, a world leader in audio branding with clients such as Michelin, AXA, Renault, McKinsey, Huggies, Cartier, Roland Garros, Petronas, FNAC, Vueling and Carrefour, as well as MAPFRE, who’ll be presenting their new global sound identity, and VUELING, who’ll also be introducing their brand sound.

You’ll also get to listen to other notable brand sounds and have an exclusive first listen of the new sound identity of another top global brand. Will you come to hear it?


- Ramon Vives, Co-Founder and Director of Sixième Son España.
- Alfredo García-Almonacid, Head of Corporate Identity at MAPFRE.
- Adrià Navarro, Brand and Creative Director at VUELING.

Moderator: Lluís Torra, President of Club Marketing Barcelona.