Meet the people who created the milestones of the brand. A speech about the most characterizing and significant elements of the brand, those elements that distinguish it, that make it unique and recognizable. The speech show the steps that have made the history of CUPRA, from the concept of the logo to the prototipation of the kinetic wall and it installation in motor show.
Speakers:
Riccardo Pietrantonio, Creative director blackboardberlin / slow future
Alice Mela, Interaction designer at TODO
Gabriele Gambotto, Project leader Leva Engineering