Organised by the Club Marketing Barcelona Omnichannel Board, this event will focus on one of the sectors that has most borne the brunt of the pandemic: hospitality. It will look at how digitalisation has sped up in these businesses as a way to help them adapt to the needs of the new normality.

With the innovative vision of Ferran Adrià, this time accompanied by experts from the hospitality sector Eduard Xatruch (Disfrutar Barcelona), Christian Escribà (Pastisseria Escribà) and Enric Jové (Pace Gastro), this panel discussion will debate the sector’s digitalisation process and how it is affecting the concept of restaurants today and tomorrow.