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Urban Culture

Barcelona Design Week: Design Today

October 26th


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Design today is inherently linked to sustainability, and this puts the choice of materials at the centre of consumers' attention.
Many manufacturers and designers are researching and exploring new materials to use in their products, choosing them because of their properties, cost and ecology, without forgetting what really determines their success: the experience they create in people and their emotional value.
How does consumer opinion influence the choice of a material? What power does communication have on the perception of materials? Is sustainability a question of aesthetics?
In this session, various experts related to the world of design will present their visions and debate all these questions in a plural and open dialogue, bringing together complementary perspectives that cover a wide range: business management, trends, marketing, communication, art direction and product design.